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Beauty with a Purpose

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Below we have an account of Bojana Lecic’s Beauty with a Purpose work. Bojana was Serbia’s national representative for Miss World 2012.

"When I became Miss Serbia I got the chance to take part in a wonderful project.

I met Dejan Kovacevic, the person who has left the most positive impression on me ever. He looks like the happiest person in the world…No one could guess that this is a person who was born without both arms and one leg. As if this wasn’t enough, he was left at the mercy of this cruel world by his parents who abandoned him.

Despite these setbacks, Dejan had a lust for life, only he knows how, but he managed to finish school and went on to obtain a Law degree at university. He had the desire to learn to swim, ski, travel and live.

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He doesn’t need huge amounts of money, he just needs a little to help improve his health and improve his quality of life. My team and I had a great desire to help him.

In my country the best way to raise money for noble causes is by organizing an event that everyone wants to attend, so that is just what we did. We organized a charity concert which I must say was no easy task. We called on the most popular singers in my country and fortunately they all wanted to participate.

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I appealed to my fellow countrymen and women through television and the media, asking them to lend their support to someone who is in need of assistance. I soon realised that a little effort on our part can mean so much more to someone!

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Those who attended the event enjoyed performances from the best singers and dancers. All the artists did their best to make the event unforgettable.

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We also enjoyed the support of the government with the presence of several top government officials.

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I want to say a big thank you from the bottom of my heart to everyone who supported this project. Thank you for making the event such a success and enabling us to do a humane and worthwhile thing.

I am proud of all the people in my country who supported this cause, and happy to have Dejan for a friend. I am also very grateful to have had the opportunity to introduce the beginning of a great Beauty with a Purpose project".

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Special Features

Each week, BWP will present a new in-depth report on one of the many charity projects worldwide that has benefitted from the work of Julia Morley and the support of Beauty with a Purpose. Keep watching this space for more details on these special features.
MISS WORLD
MR WORLD
MISS TEEN WORLD

Julia Morley

Julia Morley MESSAGE FROM JULIA MORLEY

CHAIRMAN AND CHIEF EXECUTIVE OF THE MISS WORLD ORGANISATION

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